SISU Powerhouse
Web re-design and positioning strategy
Project Overview
October 2024 - December 2025
📍 Miami-based business | 💼 Legal services and support for small and medium-sized companies.
Mission: Create Sisu's positioning strategy for the website and design, giving visual clarity and organization of the information.
👉🏼 The problem
The previous SISU's website lacked clarity and visual coherence. The content was disorganized, and the visual style did not align with the company’s mission or reflect its positioning within the tech and legal space.
This disconnect made it difficult for visitors to understand the value of Sisu’s services and undermined trust in the brand. The site needed a complete redesign to present a clear, consistent, and trustworthy digital identity.
🎯 Objectives
I approached this project intending to help SISU translate its rich vision into a digital experience that feels simple, human, and aligned with its values.
🖥 Interface Objectives
Provide clarity and visual coherence to a brand that operates not only in the legal field but also specializes in working with technology companies (startups).
Clarify the service offering and structure the content in a way that speaks directly to her audience.
Define a clear narrative flow — so visitors can understand Sisu's value proposition in seconds.
Craft a design language that feels warm, confident, and professional, reflecting the personal nature of her work.
Ensure the structure is simple, friendly, and fully responsive.
💼 Business Objectives
Attract new clients.
Build trust through the website experience.
Communicate events clearly and effectively.
Clearly present the service offering and process.
Improve SEO and SEM positioning.
📦 Delivery
Full UX and UI design.
Simplified and optimized navigation structure and flow.
Fully responsive website implemented using WordPress + Framer.
Clear, SEO-friendly content structure.
Support for content creation and storytelling.
Onboarding and launch support for the live site.
Methodology Applied: Design Thinking
🫶🏼 Meeting the users and their needs
👩💻 Tech professionals and entrepreneurs
Professionals and founders from the tech industry seeking legal services to register and establish their businesses in the United States.
🏢 Brands and startups
Companies and startups needing clear legal guidance to navigate the US legal system and ensure proper business registration.
🎟 Event participants and broader community
Individuals interested in Sisu’s events, content, and community-building initiatives.
🧩 Features
Home page with clear and engaging storytelling.
Events page to communicate and promote upcoming activities.
About page highlighting the founder’s story and values.
Dedicated service pages, each explaining the service details and step-by-step process.
SEO-optimized architecture and content.
Responsive navigation across all devices.
Smooth animations (scrolling and interactions) enhancing user experience.
Accessibility-focused design (clear structure, proper contrast).
Blog to share insights and updates.
🧑💻 Use case
As a visitor or prospective client, I want to (action) so that I can (goal).
📖 I want to understand what Sisu is and what it offers
so that I can evaluate if it meets my legal needs for doing business in the US.
🗺️ I want to clearly understand the legal services and how the process works
so that I can easily navigate the steps required for my business.
✅ I want to feel confident about working with Sisu
so that I can trust their expertise and make an informed decision.
📞 I want to be able to contact Sisu easily
so that I can request more information or start a service.
🎟 I want to explore upcoming Sisu events
so that I can engage with the community and stay informed.
📰 I want to read relevant articles and insights
so that I can learn more about legal aspects and best practices.
🔍 I want to smoothly navigate across all pages
so that I can find the information I need without friction.
📱 I want to have a seamless experience on mobile and desktop
so that I can access the site from any device.
👩💼 I want to learn about the founder’s story and Sisu’s values
so that I can connect with the brand on a more personal level.
🧑💻 UX Process & Validation
Throughout the project, I conducted weekly validation calls with the client to present progress and gather feedback. The process was highly collaborative and iterative, ensuring that each element of the user experience aligned with Sisu’s goals.
During this phase, we focused on validating the following aspects:
Hierarchy of information: reviewed and refined with the client.
Tone and content style: validated to ensure clarity, trust, and brand alignment.
Navigation flow: tested and optimized for intuitive user journeys.
Iterative design: incorporated feedback over multiple rounds to achieve the desired result.
Visual storytelling and interactions: fine-tuned to reflect the brand’s professional yet human tone.
This collaborative validation process was key to ensuring that the final design met both the client’s business objectives and user expectations.
🎨 UI Design Highlights
←BEFORE
AFTER→
🚀 Final Implementation & Results
The final prototype was validated using a fully functional WordPress + Elementor implementation, tested across both mobile and desktop versions.
Following the site launch, the client reported:
A 60% increase in inquiries and new clients.
Positive feedback on the site’s clarity, structure, and visual impact.
Increased trust and engagement from target audiences.
The project successfully delivered a digital experience that reinforced Sisu’s positioning and supported tangible business growth.
